HESK Skincare: A Gentleman's Essential

Revolutionizing Male Skincare with Artistic Packaging and Effective Formulation

HESK Skincare, a product line designed by HU JIJUN, is an expert in male skincare. The brand name HESK is derived directly from the product attributes - Health Effective SKincare. The product line focuses on the development and sales of natural, gentle, and effective male skin care products. The inspiration for the design came from the challenges and pressures faced by urban men. The packaging design emphasizes the natural and efficient product attributes and highlights the professional, high-quality, gentlemanly, and elegant atmosphere of the products.

The unique properties of HESK Skincare lie in its specialty composition. The product contains groundwater from volcanic rocks, rich in minerals that provide nutrition, sterilization, and repair of damaged tissues, and anti-aging effects. The application of this facial toner is recommended once daily in the morning after washing and/or exfoliating the skin. Even for those with oily skin, the toner does not need to be used more than once each day.

The packaging design is characterized by the use of different lighting scenes, which show different visual effects on the product packaging. The lines on the bottle overlap back and forth and echo with the light, forming an illusion, much like contemporary artwork. The inside bottle of the package is made of PET materials and the surface is screen printed. The outside carton package is made of a special touch art paper with spot UV print and white screen print.

The project started in April 2017 and finished in August 2018 in Shanghai. The design process involved quantitative surveys and qualitative interviews with consumers, prototype models, and an effective market assessment of brand image. One of the major challenges faced was how to directly attract consumers through simple creative design and enhance the brand's impression.

HESK Skincare was awarded Silver in A' Packaging Design Award in 2019. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.